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How to Create Online Marketing Videos on a Budget (using your smartphone & a video editor) - CLONMEL

Venue:
Clonmel Resource Centre, Kickham St, Clonmel
 
Date:
25/02/2016
 
Time:
9.30-4.30pm
 
Category:
Social Media
 

Would you like to be able to shoot and edit marketing videos for your website or social media posts but you don’t know how to do it? In this course you will learn what kind of online marketing videos you can make, how you can shoot videos with your smartphone if you have some additional low cost equipment and how to edit the footage into a marketing video. Trainer: The Marketing Crowd

This event is no longer available
 

What will we cover?

  1. Why video is such an effective tool on websites and in social media
  2. Examples of online marketing videos for small businesses
  • “How to” Videos
  • Product demonstration
  • Customer testimonials
  1. Tips on how to shoot videos using your smartphone including how to plan the shoot, how to interview people, how communicate the right marketing messages, how to transfer the video clips to your computer
  2. Additional Equipment you will need in order to shoot videos with your smartphone
  3. Hands on workshop – you will be given some video clips shot using an iphone and you will learn how to edit these video clips into a marketing video. Specifically you will learn
  • How to use a powerful but low cost video editor
  • How to add video clips together into one main video
  • How to edit out parts of a clip
  • How to add music and captions
  1. Workshop – How to upload your video to Youtube and how to share on Facebook

Following the course you will also be emailed a video tutorial which provides step by step instructions on how to edit a video. You can then refer back to this when you are creating your own videos.

What type of videos will you be able to create after this course?

  • 30 – 60 second videos that you can you place on your website or share on social media.
  • A “how to” video with you demonstrating how to do something that your website visitors / social media followers would find useful e.g. How to plant spring bulbs, how to make jewelry, how to do exercises, how to do a 3 point turn etc.
  • Videos of you explaining what type of service you offer and why customers choose you.
  • Videos of you or your staff explaining how your product works and what customers love about it.
  • Videos of customers giving a testimonial about your produc t/ service

 Who is this course suitable for?

  • Business owners or marketing staff who want to start using video on their website or social media
  • Anyone tasked with creating interesting content to share on Facebook and Twitter
  • Anyone responsible for creating content for their website.
  • You will need to be very comfortable using a Computer – this is not suitable for novice Computer users as we will be editing videos.