Venue:
Virtual - a Zoom link will be emailed to you
Gain the the skills, tools and knowledge to be able to optimise your own website or have necessary conversations with your
website/SEO team.
At the end of the webinar you will
- Have the skills, tools and knowledge to be able to optimise your site for search engines like Google
- Understand how search engines like Google rank web pages
- Have audited your website and have created an SEO & CRO action plan.
- Be able to communicate effectively with your web/marketing//SEO team
- Understand how SEO has evolved and continues to evolve as the digital landscape changes
Webinar Content
- How search engines work – understanding of how Google ranks web pages.
- The evolution of SEO – past, present and future
- How user behaviours impact rankings and conversions.
- How to optimise a website for conversions (CRO).
- Understanding the different types of search engine listing like standard listings, featured/rich listings, FAQ sections & local listings.
- SEO key components:
- Local SEO: setting up and optimising their Google Business Profile listing and other local SEO elements.
- On-page SEO: keywords research, optimising page copy, internal linking, image tagging (alt text) & writing meta data.
- Off-page SEO: analysing inbound links and link-building strategies.
- Technical SEO: website speed
- Briefing a web team on SEO and red flags to watch out for.
- Competitor analysis: tools to aid with competitor analysis
- Tracking and monitoring – an introduction to a range of tools that will aid with the monitoring and management of their SEO including Google Search Console & Google Analytics
- Social Media SEO: the importance of optimising their social media channels for search visibility and how Gen Z is using social media as a search engine to source products and services.
- Examples of similar businesses that have implemented good SEO.
- • Q & A throughout.
Practical Exercises: Complete an audit of your website and create an action plan
- Hand Outs
- Slides - PDF
- Website SEO & CRO Audit - Word Format
Prerequisite
The participants should have access to a fully charged their laptop and have access to their Google Account for the session (if they have one).
This programme is not for digital marketing trainers/consultants or website designers
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