At the end of the webinar you will

• Have the skills, tools and knowledge to be able to optimise your site for search engines like Google
• Understand how search engines like Google rank web pages
• Have audited your website and have created an SEO & CRO action plan.
• Be able to communicate effectively with your web/marketing//SEO team
• Understand how SEO has evolved and continues to evolve as the digital landscape changes

Webinar Content

• How search engines work – understanding of how Google ranks web pages.
• The evolution of SEO – past, present and future
• How user behaviours impact rankings and conversions.
• How to optimise a website for conversions (CRO).
• Understanding the different types of search engine listing like standard listings, featured/rich listings, FAQ sections & local listings.
• SEO key components:
• Local SEO: setting up and optimising their Google Business Profile listing and other local SEO elements.
• On-page SEO: keywords research, optimising page copy, internal linking, image tagging (alt text) & writing meta data.
• Off-page SEO: analysing inbound links and link-building strategies. 
• Technical SEO: website speed
• Briefing a web team on SEO and red flags to watch out for.
• Competitor analysis: tools to aid with competitor analysis
• Tracking and monitoring – an introduction to a range of tools that will aid with the monitoring and management of their SEO including Google Search Console & Google Analytics
• Social Media SEO: the importance of optimising their social media channels for search visibility and how Gen Z is using social media as a search engine to source products and services.
• Examples of similar businesses that have implemented good SEO.
• • Q & A throughout.

Practical Exercises: Complete an audit of your website and create an action plan

• Hand Outs 
• Slides - PDF 
• Website SEO & CRO Audit - Word Format

Prerequisite

The participants should have access to a fully charged their laptop and have access to their Google Account for the session (if they have one).

This programme is not for digital marketing trainers/consultants or website designers