This webinar will look at the fundamentals of good design and the best practices for an interactive ecommerce experience, website promotion, website planning and sales funnels.

Webinar Content

• Realise three key areas of ecommerce Design | Promotion | Tracking
• Develop the participant’s awareness of selling on the internet and not restricting yourself solely to one platform.
• Realise that an online shop will not work itself it needs a constant push in promotion and marketing.
• Taking ecommerce in-house for a small business
• Learn how you can improve the customer’s experience.
• Learn about the costs and the technologies needed.
• Learn about the hidden charges and the different payment providers available
• Know about the restrictions
• Competing Online – Accessing the competition

Building an ecommerce presence

When you're tasked with developing an ecommerce presence, pricing and scoping your project can require some finesse. If you go with the cheapest option, you might be missing key features.

In this course, learn how to effectively scope projects and create the feature list you will need so you are confident in getting the right results. Look at the discovery process, define the project, and discuss how to write and deliver a proposal.

Topics include:

• Clarifying jargon
• Picking a proposal strategy
• Asking the right questions 
• Estimating the scaling needs of a site
• Determining payment needs 
• Understanding shipping needs 
• Discussing currencies and taxes 
• Determining localisation needs 
• Creating wireframes and site maps
• Keeping on track

This programme is not for digital marketing trainers/consultants or website designers.