ChatGPT for Marketing

Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.

Objectives

This course will show participants how they can use ChatGPT to aid with developing and implementing their digital marketing strategy.

Course Outcomes

• At the end of the course, each participant will:
• Know what ChatGPT is and how it is evolving
• Be able to use ChatGPT to aid with content planning and development
• Understand the pros and cons of using AI to create content
• Be able to create a digital marketing plan using ChatGPT
• Be able to bulk-create content in Canva using prompts from ChatGPT and their own content plan

Course Content

• What is ChatGPT – what does it mean for the future of sales & marketing
• Using ChatGPT to assist with developing and rolling out your marketing strategy
• ChatGPT prompts: Use a range of ChatGPT prompts that have been created by Be Dynamic for the participants to use during and take away after the training
• Using ChatGPT for LinkedIn and other social media channels
• Hands-on experience using ChatGPT (participants should have their ChatGPT account created prior to the course)
• Key considerations when using ChatGPT
• ChatGPT Pro: a walk through some of the new pro features like DALL·E 3, Advanced Data Analysis and Using Plugins
• How to use the Canva Bulk Create feature to create posts in bulk using content planned in ChatGPT
• Q & A throughout.

When booking, please note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.
• The Zoom link for the course will be emailed to you in advance of the training.
• All participants should be able to access their existing social media channels and Canva via their PC/Laptop for the duration of the training.

Training Partner

Sandra is the director of Be:Dynamic.

Sandra holds the NUI Certificate in Training and Continuing Education and has over 17 years’ experience in delivering successful online marketing services, mentoring, consultancy and training.

Sandra works with a diverse range of sectors and she understands the hurdles businesses face in this digital age. Sandra delivers training on a variety of digital marketing topics including best practice web development and online advertising, email marketing, social media, SEO and mobile.