Digital Marketing Plan (for small businesses)

Target Audience

• Business owners managing their own digital marketing and online strategy
• SMEs and sole traders aiming to maximise their digital presence
• Business owners and managers seeking to optimise and grow their organic digital channels

Module Outline

Understanding Digital Marketing Strategy

• Key components of a comprehensive digital marketing plan
• Setting goals, objectives, and identifying target markets
• Selecting appropriate channels (owned, paid, and earned)
• Customer avatars

Content Marketing and Digital Channels

• Integrating content marketing into your digital strategy
• Aligning customer needs and brand identity within the plan

Engagement and Community Building

• Measuring engagement across digital platforms
• Techniques for building and nurturing an online community

Planning and Performance

• Developing a content calendar
• Measuring and analysing digital marketing performance

Learning Outcomes

1. Understand how to construct a comprehensive digital marketing plan
2. Recognise the importance of goals, target audiences, customer profiles, and content planning in digital marketing
3. Be able to measure engagement, analyse performance, and optimise their digital marketing efforts accordingly

This course will equip learners with the core fundamentals of creating a practical and effective digital marketing plan, helping them to build an audience, foster engagement, and ultimately develop a strong online community around their business and brand.

THIS PROGRAMME IS STRICTLY FOR BUSINESSES WHO ARE CURRENTLY OPERATING IN CO WESTMEATH ONLY

Please note: In the event you book a place and subsequently do not cancel your booking at least ten working days prior to the commencement of the course and do not take up the place no refund or fee transfer will be offered