The Mentor Service from
Wexford Local Enterprise Office
I have been a business mentor for marketing since 2008 but my first experience of mentoring was with the legendary Blaise Brosnan, many years ago, and it was an eye-opener.
I had booked mentoring sessions with him through Wexford Local Enterprise Office because I wanted direction in my business.
Even now, I still remember the acute burning mortification I felt when I realised that I had done no preparation for our meeting and didn’t even know what to ask Blaise.
I guess I had thought that he would do all the work. This is a wrong-headed idea. Mentoring is about getting advice and guidance that teaches us to work things out for ourselves.
This is far more effective and sustainable than any ready-made solution. What Blaise did do was to make me see my business from a different perspective.
He also encouraged me to ask some hard questions of myself about what the business was delivering to me and what I wanted out of it.
Although it sounds simple, this was the jolt I needed at the time to make me decide on the direction myself.
I had the privilege of working with some other mentors through the years – Helen Cousins, Jim Doyle, Geraldine Doyle and Fergal O’Byrne to name a few.
Each of them had their own unique style and each was incredibly valuable to me.
As a marketing mentor myself, my aim is to guide business owners in:
- Setting their marketing goals and objectives
- Effectively diagnosing the issues that may prevent them reaching those goals
- Identifying how the business can be positioned to the target market to appeal
- Finding ways to reach, engage and convert – generating sales and growing the business
Mentoring with Wexford Local Enterprise Office
Wexford Local Enterprise Office has a fantastic mentoring scheme that offers sessions with experienced experts in a range of business skills at seriously subsidised rates.
The first step in arranging mentoring for your business is to fill in the application form on their website - https://leowexford.submit.com/show/17.
The helpful team at Wexford Local Enterprise Office will advise you regarding the best choice of mentor and payment details.
Main Benefits of Mentoring
- Being able see your business from a different perspective
- Learning from the insights of a very experienced business expert
- Sessions are tailored to your individual business and progress towards reaching a goal or solving and issue is made over up to 5 meetings
Tips for Mentoring
- Prepare – think about what you want to gain from the sessions. Have an overview of your business ready with your goals and / or issues thought out. It doesn’t need to be formal – your own words are best.
- Engage with the mentor – a good level of interaction is important during the session and can result in stronger solutions
- Implement – as you are going through the sessions, think about how you will put the solutions you are deciding on into place. What action will you take as a result of each session? These actions are what will change your business for the better.
For more information on LEO Wexford Mentoring Services please follow the link:
https://www.localenterprise.ie/Wexford/Training-Events/Mentoring/