Food Academy Programme 16/01/19

Wexford County Council, Carricklawn, Wexford
09:30 - 16:30

Aimed at those who are thinking of setting up a food business or have set up in the last 2 years.

This event is no longer available

Participants need to have completed the Food Starter Programme before attending this programme.

-     To provide participants with the tools required to start up successful food businesses, working to a standardised format as established by Bord Bia, LEO's and Musgrave Retail.
-     To give participants an in-depth knowledge of the tools to analyse the market, understand the consumer and routes to market.
-     To train participants on Core Technical issues including raising and managing funds for business, how to price food products, food safety and food labelling and packaging requirements.
-     To work with participants on growing sales for their product range through branding and pack design and identifying the routes to market suitable for the product range.

Mentoring will be a significant aspect to this programme.  One mentor visit (approx. 1 hour) will take place for each participant after each module is delivered.  The course material is delivered in three modules and covers all of the aspects of researching, launching and growing a successful food business.

Module One:  Market Background and Understanding the Consumer:
-   Understanding consumers
-   Market background
-   Research and data
-   Marketing strategy and segmentation

Module Two:  Technical Issues:
-   Introduction to finance
-   Pricing
-   New product development
-   Food safety and food labelling
-   Packaging

Module Three:  Growing Sales:
-   Routes to market
-   Buyer meetings
-   Marketing plans
-   Promoting with confidence
-   Public relations

By the end of the programme participants will have all of the tools and knowledge necessary to launch and build a successful food business in Ireland and to start looking at the export market.

Wednesday, 16th January, 13th February, 13th March, 10th April, 15th May and 19th June, 2019

Lunch will be provided

James Burke