Sales & Selling for Business Growth 10/04/2025

Course Content:

Our intention is to create impactful workshops that engage learners, supporting them to develop their skills and leave the sessions with clear and actionable takeaways. This course takes sales back to basics, starting with a fresh prospect list and developing it to your first sales meetings.

The session is designed to equip small business owners/managers with the tools and marketing ideas to increase their sales. They will learn how to develop effective sales and marketing plan for their target customers and be able to learn selling processes and techniques for cold calling and closing a sale.

Key sales topics to be covered are:

• Who is your customer and who are you planning to sell?
• The role your mindset and confidence play in improving your sales success
• Generating a Prospect List
• Sell and Prospect with Confidence
• Conduct Quality Research Prior to Telephoning
• Developing a sales approach
      -  Leveraging your LinkedIn Profile
      -  How to ensure credibility and sell to senior levels in organisations
• Converting potential customers to real value customers
• How to plan for and structure a call to a Decision-Maker
      -  Mapping out potential buyer problems and their impact for your business
      -  Developing Your Pitch
      -  Negotiation and Handling Objections
      -  Closing the sale
• Ask for Referrals

Learning Outcomes:

Following this workshop, participants will be better able to:

• Have confidence in their sales approach
• Create a strategy on how to approach sales in their business
• Be able to identify the most appropriate sales techniques for their business
• Understand how to adapt their sales pitch and customer experience so that sales are easier to win

Trainer:

Muireann Fitzmaurice
The Marketing Coach