Business Clinics – Sales, Business Development & the Customer Experience 20/11/2024

“Explore new avenues & create new opportunities to increase sales”

Overall Aim:

The aim of the business clinic is to assist and support participants in identifying the bottle necks and opportunities within their business.  The mentor /trainer will act as a “bouncing board” helping the participant to evaluate options, develop a skill, come up with new ideas or discuss a particular concern that they may have around sales, marketing, business development, customer service, dealing with difficult customer complaints or in enhancing the customer experience. 

Who Should Attend:

A practical and interactive one-to-one session, these clinics are designed to give business owners or staff the chance to discuss different ways to set up or develop their business, overcome obstacles or learn a particular skill. They will assist in fine-tuning the necessary steps to take to get to the next stage. 

Objectives:

The business clinics can address any of the following areas:

• A business opportunity – key steps to assess the viability of a business, product, service or new direction.
• Business planning - work out a strategy and create a successful business plan for new customers.
• Branding and what you stand for - identifying the vision, mission statement and values of the business.
• What’s the purpose of the business and business differentiator – quantity versus quality.
• Defining the key differences in business-to-business (B2B) versus business to consumer (B2C) market.
• Target market – identifying your audience, market research, market size and profiling.
• Exploring marketing ideas – devise new ideas and test viable options.
• Cashflow management, projections, budgets and sales forecasting.
• Develop opportunities through market diversification and new sales channels.
• Presenting your products – packing, branding, benefits and overall message.
• Working out the right price versus cost of promoting a product or in providing a service.
• Devise sales and marketing strategies to generate leads, build the pipeline and increase sales.
• Database marketing – gather customer information & building d a customer database (CRM) and GDPR.
• The numbers game - set realistic conversion rates using resources & timescales available.
• Marketing to your customer – direct marketing, online marketing, USP and your overall message.
• Your online media presence – getting online, websites and introduction to social media.
• Sales techniques – learn clever sales approaches that bring success.
• Building a sales team – developing the structure, building a team, defining roles and setting territories.
• Sales management – hiring, training, motivating and managing a sales team with incentives and targets.
• Know your worth – building value in your product or service.
• Dealing with difficult situations with customers – resolving conflict and improve relations.
• Customer retention strategies – develop ideas and strategies to retain customers and get repeat business.
• Negotiating deals with distributors and customers – know your parameters and bargaining zone.
• Dealing with the price – standing over your price with confidence.
• Key steps in effective networking – develop customers, partners and referrals.
• GDPR, overview of employment law, consumer law, copyright, contracts and other related matters.
• Someone to talk to – sometimes it’s just about getting another opinion. 

Other related areas:

• Key steps in setting up a business – CRO, VAT, Accountant, limited co versus sole trader etc
• Time management as a business owner – learning to strategically prioritise and get more out of the day
• The basics of finance – working out budgets, cash management, forecasting and cashflow
• Time versus money – tracking time to identify actual costs, margins and areas of focus
• Business writing, email marketing and appropriate etiquette for communicating with customers
• Invoicing, chasing money and managing cashflow
• Financial, reporting, grants and investing in the future
• Overview of HR, hiring staff, job descriptions, learning and development
• Planning project - resource planning and time management 
• The next steps for any business – renting a premises, taking on staff, outsourcing, new markets etc,

Clinic Times:

9.00 - 10.00
10.00 - 11.00
11.00 - 12.00
12.00 - 1.00
2.00 - 3.00
3.00 - 4.00
4.00 - 5.00 

We will contact you when we receive your booking to allocate your one-hour clinic time.

This clinic can be delivered through Zoom, phone, WhatsApp or whatever platform suits.

Trainer:

Karen Sommerville
Call Focus