Category:
Business Training
The aim of the business clinic is to assist and support participants in identifying the bottle necks and opportunities within their business.
Business Clinics – Sales, Business Development & the Customer Experience 20/11/2024
“Explore new avenues & create new opportunities to increase sales”
Overall Aim:
The aim of the business clinic is to assist and support participants in identifying the bottle necks and opportunities within their business. The mentor /trainer will act as a “bouncing board” helping the participant to evaluate options, develop a skill, come up with new ideas or discuss a particular concern that they may have around sales, marketing, business development, customer service, dealing with difficult customer complaints or in enhancing the customer experience.
Who Should Attend:
A practical and interactive one-to-one session, these clinics are designed to give business owners or staff the chance to discuss different ways to set up or develop their business, overcome obstacles or learn a particular skill. They will assist in fine-tuning the necessary steps to take to get to the next stage.
Objectives:
The business clinics can address any of the following areas:
- A business opportunity – key steps to assess the viability of a business, product, service or new direction.
- Business planning - work out a strategy and create a successful business plan for new customers.
- Branding and what you stand for - identifying the vision, mission statement and values of the business.
- What’s the purpose of the business and business differentiator – quantity versus quality.
- Defining the key differences in business-to-business (B2B) versus business to consumer (B2C) market.
- Target market – identifying your audience, market research, market size and profiling.
- Exploring marketing ideas – devise new ideas and test viable options.
- Cashflow management, projections, budgets and sales forecasting.
- Develop opportunities through market diversification and new sales channels.
- Presenting your products – packing, branding, benefits and overall message.
- Working out the right price versus cost of promoting a product or in providing a service.
- Devise sales and marketing strategies to generate leads, build the pipeline and increase sales.
- Database marketing – gather customer information & building d a customer database (CRM) and GDPR.
- The numbers game - set realistic conversion rates using resources & timescales available.
- Marketing to your customer – direct marketing, online marketing, USP and your overall message.
- Your online media presence – getting online, websites and introduction to social media.
- Sales techniques – learn clever sales approaches that bring success.
- Building a sales team – developing the structure, building a team, defining roles and setting territories.
- Sales management – hiring, training, motivating and managing a sales team with incentives and targets.
- Know your worth – building value in your product or service.
- Dealing with difficult situations with customers – resolving conflict and improve relations.
- Customer retention strategies – develop ideas and strategies to retain customers and get repeat business.
- Negotiating deals with distributors and customers – know your parameters and bargaining zone.
- Dealing with the price – standing over your price with confidence.
- Key steps in effective networking – develop customers, partners and referrals.
- GDPR, overview of employment law, consumer law, copyright, contracts and other related matters.
- Someone to talk to – sometimes it’s just about getting another opinion.
Other related areas:
- Key steps in setting up a business – CRO, VAT, Accountant, limited co versus sole trader etc
- Time management as a business owner – learning to strategically prioritise and get more out of the day
- The basics of finance – working out budgets, cash management, forecasting and cashflow
- Time versus money – tracking time to identify actual costs, margins and areas of focus
- Business writing, email marketing and appropriate etiquette for communicating with customers
- Invoicing, chasing money and managing cashflow
- Financial, reporting, grants and investing in the future
- Overview of HR, hiring staff, job descriptions, learning and development
- Planning project - resource planning and time management
- The next steps for any business – renting a premises, taking on staff, outsourcing, new markets etc,
Clinic Times:
9.00 - 10.00
10.00 - 11.00
11.00 - 12.00
12.00 - 1.00
2.00 - 3.00
3.00 - 4.00
4.00 - 5.00
We will contact you when we receive your booking to allocate your one-hour clinic time.
This clinic can be delivered through Zoom, phone, WhatsApp or whatever platform suits.
Trainer:
Karen Sommerville
Call Focus
You have sucessfully added an event to your cart
loading...
Are you sure you want to remove this event?