Social Media Advice Clinic 25/03/2025

Brief

In order to make the most of their digital presence, organisations must ensure they create and develop a social media strategy that is ultimately customer-focused. Understanding the importance that a comprehensive social media strategy has for a business, especially in terms of meeting goals and objectives is critical. As part of this program, students will understand the core fundamentals of what makes a social media strategy and how to create one that is practical and useful for their business.

Learners will understand how to build an audience, measure engagement, foster discussion and ultimately build a community around their business and brand.

Who’s This For 

• Business owners managing their own social media and digital strategy •
• SMEs and sole traders looking to get the best from their social media presence
• Business owners and managers who want to optimise and grow their organic social media channels

Module Outline 

• What makes a social media strategy
• Setting goals, objectives & target markets
• Identifying the right channels (owned, paid & earned)
• Content marketing & social media
• Customer & brand within the strategy
• Measuring engagement and building community
• Creating content plan and measuring performance

Learning Outcomes

1. Students understand how to construct a social media strategy
2. Students understand the importance of goals, target audiences, customer profiles and their content plans
3. Students can measure engagement, performance and optimise accordingly
4. Students can create a content plan based on their goals and target markets

Clinic Times:

9.00 - 10.00
10.00 - 11.00
11.00 - 12.00
12.00 - 1.00
2.00 - 3.00
3.00 - 4.00
4.00 - 5.00 

We will contact you when we receive your booking to allocate your one-hour clinic time.

This clinic can be delivered through Zoom, phone, WhatsApp or whatever platform suits.

Trainer:

Philip Weldon
Titan Digital