Note:
For 8 Evenings (2 per week - Tuesday & Thursday)
Category:
Start Your Own Business
A Start Your Own Business course aimed at anyone who is thinking of starting their own business or has recently started a business
This event is no longer available
Start Your Own Business - 30/04/2024:
Objectives:
The purpose of this course is to equip participants with the theoretical knowledge and teach them to apply it in a practical way, to be prepared to start their own businesses.
- Gain a comprehensive understanding of the essential components involved in starting a business, including being an entrepreneur, market research, competitor analysis, and identifying target customers, and developing an offering that suits the market.
- Develop the skills to create a solid business plan that encompasses financial projections, marketing strategies, and operational considerations.
- Acquire the knowledge to assess the viability and potential risks associated with a business idea, enabling informed decision-making.
- Learn effective strategies for developing a competitive advantage and positioning the business within the marketplace.
- Enhance financial literacy and gain proficiency in financial management, including budgeting, cash flow analysis, and funding options.
- Cultivate essential leadership and management skills necessary for successfully running a business, such as team building, conflict resolution, and effective communication.
- Understand the legal and regulatory requirements involved in setting up and operating a business, ensuring compliance and mitigating legal risks.
- Access valuable networking opportunities, connecting with industry experts, mentors, and fellow entrepreneurs to foster ongoing support and collaboration.
Course Content:
Session 1 - The Entrepreneur
- Introductions
- Elevator Pitch for the Digital Era
- What it means to be self-employed
- Traits of an Entrepreneur
- Entrepreneurial Self-Assessment
- Networking - building support systems
Session 2 - Business Planning
- SWOT Analysis
- Creating a Vision for your Business
- Legal Structures for Start-Ups
- Registering a Company or a Business
- The Business Plan step-by-step
- Sustainable Business Planning
Session 3 - Marketing
- LEAN Model Canvas - Problem/Solution Messaging
- Importance of Effective Marketing to SME's
- The 5 W's of Marketing Communications
- The 7 P's of the Marketing Max
- Defining a USP or value proposition
- Branding
- Market Research for SME's
- Presenting and Pitching Your Business
- Creating a Brand and Developing an Online Presence
- Creating a Persona for your Customer
- Social Media Marketing and Applying for Trading Online Voucher
- Creating a Marketing Strategy and Measuring Success.
Session 4 - Managing Your Business
- Introduction to HR - Hiring V's Outsourcing
- Automation - Maximising sales/billable hours
- Skills Map and Gap Identification
- Value Proposition
- Key Performance Indicators
- Motivating Employees
Session 5 - Tax
- VAT, Income Tax
- PRSI, USC, CT and ROS
- Difference between Profit and Cash
- Allowable Expenses
- Credit management and Budgets
Session 6 - Operations
- Introduction to LEAN Manufacturing Principles
- Operation Map
- Production/Service Delivery Map
- Process Flow Mapping
- Automation and Digitalisation of Processes
- Green considerations in Ops and Production
- Start-Up Task List/Timeline
Session 7 - Sales
- Understanding the Sales Approach
- Key Sales Messages - Customer/Client Centric
- Handling Objections
- Closing a Sale
- Creating and Managing a formal Sales Process
- Creating a Sales Strategy
- Setting and Managing Sales KPI's
Session 8 - Getting Started
- The Start-Up Road Map
- Grant Chart of Start-Up Timeline
- Start-Up Costs
- Funding Strategies
- Registrations and Certifications
- Record Keeping
- Cash Flow Management Best Practice
- Projecting Cash Flows
- Projecting Profit and Loss
- Profit Performance Measurement
- State Support for Start-Ups.
Dates:
Tuesday, 30th April | Thursday, 2nd May |
Tuesday, 7th May | Thursday, 9th May |
Tuesday, 14th May | Thursday, 16th May |
Tuesday, 21st May | Thursday 23rd May |
Trainer:
Seamus Murphy
Kilsea Ltd., T/AGateway Consulting
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