The Trading Online Voucher Seminar is aimed at owner/managers to help participants make use of their voucher.
This event is no longer available
Objective:
To give participants ideas on creating or developing an e-commerce website or digital marketing strategy by using the Trading Online Voucher to establish their online presence with the view to trading successfully online.
Content:
Getting Started
- Creating a Digital Marketing Strategy
- Who Are your Customers
- How To be Found
- Using The Voucher
E-Commerce Sites:
- Choosing the right e-commerce platform
- Legal requirements for selling online
- Online Payment Gateways - Choosing the right one
- Helpful tips for e-commerce design
- Keeping your site secure
Online Marketing:
- Content Marketing
- Social Media marketing
- Google Ads
- Facebook Advertising
Learning Outcomes:
Participants will leave the course with the practical knowledge of how best to use the trading online voucher to market their online business, creating and using e-commerce platforms for selling online and their legal obligation when doing so. Also participants will discover the advantages of online advertising for their businesses.
Participants will also receive a ‘how to guide’ which provides an overview of information covered on the day and links to further information.
Please note that it is a requirement of the Trading Online Voucher scheme that prospective applicants participate in a seminar. Applicants for a second voucher are required to participate if they have not attended a session in the last 9 months.
Tutor:
Fiona McGuire
Join The Dots Online
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