Website Review and Regeneration Workshop 07/11/2024

Brief

This workshop is designed to give business owners/ managers a practical understanding of how to approach a website rebuild. Participants in the training programme will understand how to approach website planning, conducting a digital audit of their site, understanding how to use analytics and planning their regeneration accordingly. An informed and strategic approach will add real value to existing digital channels.

Who’s This For:

• Business owners who feel their current website needs a refresh
• SMEs that have a simple website but would like to “up their game”
• Business owners and management who’d like to tackle a website project with a purpose and strategy
• A cross section of product and serviced based business in different verticals and industries

Module Outline

• How to audit your current website
        -  Personas & audience
        -  Analytics
        -  Surveys & reviews
• Understanding the audience – what do buyers want?
• Approaching the redesign
        -  Inspiration
        -  Rebuilding for mobile-first
• Website planning
        -  Priorities
        -  Assets
        -  Branding
        -  Content
        -  UI
        -  UX
        -  Information architecture
• Plan of action

Learning Outcomes

1.   Participants take a strategic and customer focused approach to website redesign
2.   Participants understand the jargon of web design and how to approach it
3.   Participants make decisions based on customer data and feedback
4.   Participants can take a leadership position and ensure strong website planning

Resources For Attendees:

• Digital strategy template
• Website audit checklist
• Website planning template
• Web design cheat sheets
• WordPress resource list

Trainer:

Philip Weldon
Titan Digital