Aim of Course:

To give the participants the skills, tools, and knowledge to take their social media activity and success rate to a higher level.

Content:

• Developing a social media strategy and measuring KPIs.
• Analysing their Facebook, Instagram and X [Twitter] accounts using free and low costs tools.
• Introduction to more advanced features on each channel.
• Understanding the newsfeed algorithm on each channel and how it impacts content reach.
• How to create content that achieves high reach and engagement.
• Examples of similar businesses who are using Facebook, Instagram, and X [Twitter] to successfully develop awareness and leads/sales.
• Developing integrated social media campaigns across all channels for a high ROI.
• Building effective landing pages – the key components of landing pages that deliver a high return.
• Using competitions tactically and as part of a more advanced strategy for their business. The guidelines around running competitions on each channel.
• Designing more advanced content like slideshows and videos using Canva.
• Using AI for content planning and creation.

Practical elements:

• Channel audit and setting KPIs.
• Hands-on using Canva to design video and slideshows.

Prerequisite

All participants will require access to their social media channels and Canva on their PC/Laptop AND smartphone/tablet.

At the end of the course, each participant will

• Have analysed their Facebook, Instagram & X [Twitter] accounts and will have evolved their social media strategy.
• Know how to design more advanced social media posts using Canva.
• Be able to integrate their social media campaign across multiple channels for a high ROI.

PLEASE NOTE: 

BOOKING PERIOD WILL CLOSE 24 HOURS BEFORE TRAINING COMMENCES. 

We respectfully ask you to only book the course you wish to attend out of courtesy to your fellow business owners.

Once a course has been paid for our policy on returns is as follows:

• 100% return of course fee if sufficient notice from the participant (i.e. not less than 5 working days.)
• 75% return of course fee if the participant notifies us 48 hours prior to the commencement of the course.
• No refund if the participant does not notify us at least 48 hours prior to the commencement of the course.