Export Development Programme

Specifically designed for first time exporters, early-stage exporters and exporters with growth ambitions, the North West Export Development Programme, will challenge, stimulate and prepare your company for the challenge of exporting.

The strategic decision to grow your business through export markets is an important milestone for most companies and one that requires reflection, evaluation and planning. It is important that companies have ambitions to grow their business in export markets but unplanned and unstructured ventures into exporting can be costly and potentially damaging to your business in the long-term.

Following attendance at an export awareness workshop and successful companies will be awarded a place on the export development programme. A comprehensive assessment will be done to identify the key needs of the businesses and the programme will have a particular on these.

Unique Format to support your growth ambitions: 

The format of this programme will ensure that your company has a well-planned, well researched and practical export growth strategy for the future. A combination of the following elements is available to each participant: 

• Interactive workshops
• Frameworks and tools,
• Market research insights,
• In-market webinars with industry experts
• 1-2-1 business mentoring

What to expect from the programme: 

During the course we will: -

• Challenge your motivations and strategy for entering export markets and begin the journey by understanding and acting on the importance of adequate market research.
• We will examine the different routes to market and managing channel partners in an international business environment.
• We will focus on your Value Proposition; how you will compete in export markets and the international buyer-seller relationship in rapidly changing markets.
• We will help you develop an appreciation of the importance of ‘culture’ to succeed in export markets and its relevance to long-term business relationships.
• Finally, we will challenge you to ensure your business is ‘Export Ready’ from a practical perspective.
• The output from this course will help you develop…
  • An Export Growth Strategy and Action Plan

The programme whilst delivered “virtually” is highly inter-active with a focus on practical tools to be applied to your business.

Each section will comprise of a mix of information delivery and practical exercises to help participants to develop an export growth strategy and action plan that is aligned to business strategy and objectives.  

The programme is designed and delivered by StrategyCrowd - an Irish based international consultancy that works with SMEs and start-ups to develop their international sales and business growth strategies.

How to apply - Export Awareness Workshops

Interested companies must attend an online information session after which there will a shortlisting and successful companies will be notified and company assessment will be completed by Strategy Crowd in advance of the programme commencing by 16th February 2021.

• Donegal - 27th January 2021 - 9am to 1pm - Book your place here.
• Leitrim - 27th January 2021  - 2pm to 5pm
• Sligo - 29th January 2021 - 2pm to 5pm

Cost

There is no fee as this is funded by the Border Brexit Stimulus Package.

If you have any questions, please contact Eve - Anne by emailing eveanne.mccarron@leo.donegalcoco.ie