Defining Branding and Unique Selling Proposition Wednesday 5th Feb 2025

Venue:
Online through Zoom platform
 
Date:
05/02/2025
 
Time:
18:30 - 21:30
 
Category:
Workshop
 

This workshop is designed to help SMEs owners and managers understand the critical role of branding and Unique Selling Proposition (USP) in establishing a strong market presence.

€20
Booked Out
 
 

Overview 

Participants will gain insights into how branding shapes customer perception, loyalty, and business success. They will also learn how to develop a clear and impactful USP that distinguishes their business from competitors.

Through practical exercises and real-world examples, attendees will explore strategies for building a cohesive brand identity and crafting a message that resonates with their target audience.

 

Learning Outcomes:

By the end of the workshop, participants will be able to define and understand the importance of branding and its impact on customer loyalty.

They will be equipped to craft a compelling Unique Selling Proposition (USP) that sets their business apart in a competitive market.

Participants will also learn how to create a memorable and consistent brand identity, aligning their brand message across all marketing channels. With the help of hands-on exercises, attendees will leave with practical tools to define and communicate their brand’s essence effectively.

Please Note: Zoom link will be sent to participants the day before.

Please Note: €20 Administration Fee is Non Refundable

 Booking terms & conditions.