Venue:
Online through Zoom platform
This workshop is designed to help SMEs owners and managers understand the critical role of branding and Unique Selling Proposition (USP) in establishing a strong market presence.
Overview
Participants will gain insights into how branding shapes customer perception, loyalty, and business success. They will also learn how to develop a clear and impactful USP that distinguishes their business from competitors.
Through practical exercises and real-world examples, attendees will explore strategies for building a cohesive brand identity and crafting a message that resonates with their target audience.
Learning Outcomes:
By the end of the workshop, participants will be able to define and understand the importance of branding and its impact on customer loyalty.
They will be equipped to craft a compelling Unique Selling Proposition (USP) that sets their business apart in a competitive market.
Participants will also learn how to create a memorable and consistent brand identity, aligning their brand message across all marketing channels. With the help of hands-on exercises, attendees will leave with practical tools to define and communicate their brand’s essence effectively.
Please Note: Zoom link will be sent to participants the day before.
Please Note: €20 Administration Fee is Non Refundable
Booking terms & conditions.
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