Overview

you will be equipped to:

• Set up your own Facebook page

• Administer the page with multiple users

• Set up your own business blog

• Understand patterns of usage to maximise the potential of Facebook

• Build a strategic network of referral contacts and attract more leads to your business using LinkedIn

• Build a strong foundation and be an authority in your market

• Expand your strategic network

• Create a strategy that will maximise your LinkedIn positioning to drive sales and customer relations

Topics include:

• How to set up your page properly

• How to create and schedule killer content

• Understanding Facebook insights

• Introduction to Facebook advertising

• Understanding and learning from Facebook insights

• Facebook Events: How to utilise them effectively

• Case studies: review and analyse a sample of existing SMEs’ Facebook pages for effective or poor content Understanding the key components of a strong LinkedIn Profile

• How to set up a company profile use it effectively

• Getting your profile to 80% and beyond Developed by The Entrepreneurs Academy 2023

• Using keywords so your skills/services get noticed

• LinkedIn etiquette/best practices

• How to research with targeted keyword searches

• Interacting in groups to gain business intelligence

• Developing content that engages

• Publishing content on LinkedIn

• Creating a weekly engagement plan

• Building sharing groups to increase and work the algorithm

• Building your connections

• Using LinkedIn to build sales and pipelines

Please Note: Zoom link will be sent to participants the day before.

Please Note: €20 Administration Fee is Non Refundable.

 Booking terms & conditions.