Why is it important :
The purpose of the competitor analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited
What Should be included:
- Your company's competitors both current and potential.
- Competitor product summaries.
- Competitor strengths and weaknesses.
- The strategies used by each competitor to achieve their objectives.
- The market outlook.
