Digital transformation is the process by which businesses adopt technologies to drive change. We’ll reference the digital supports available to businesses, how to access them, and speak with business owners already progressing on their digital journey.
FOCUS ON CRAFT & CREATIVE: Embracing Digital Change
Digital transformation is the process by which businesses adopt technologies to drive change.
The benefits? Increased efficiency, greater business agility and, ultimately, the unlocking of new value for customers.
Many different paths lead to digital transformation and each business’ journey will be unique.
For example, a business might introduce AI or cloud computing to enhance its customer experience. Or it might redesign its supply chain to make better use of machine learning.
In every case, starting a digital transformation journey requires a new mindset. It is a chance to reimagine how companies do things, often from the ground up.
We’ll reference the digital supports available to businesses, how to access them, and speak with business owners already progressing on their digital journey.
By adopting new technologies, creatives can free up time to create, ensuring their work remains impactful in an increasingly digital world.
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