Artificial intelligence is revolutionising the way businesses operate, offering tools that save time, boost productivity, and streamline processes. This hands-on, three-hour workshop introduces the most popular AI tools and demonstrates how they can be used to generate content, optimise workflows, and market your business effectively. You’ll explore powerful platforms like ChatGPT, Google Bard, Jasper.ai, MidJourney, Descript, and Canva AI, with live demonstrations and practical exercises tailored to your business needs.
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What’s Covered:
- AI Essentials:
What are ChatGPT and Google Bard, and how can they generate high-quality social media posts, blogs, workflows, and video scripts?
Crafting effective ChatGPT prompts to create unique, engaging content. - SEO and Content Creation:
Using ChatGPT for SEO to optimise your website and increase visibility.
Leveraging Jasper.ai for professional-grade content creation.
Ensuring originality and avoiding AI detection with Quilbot. - AI-Powered Imagery and Video:
Introduction to MidJourney for creating unique AI-generated visuals and mastering prompts for striking results.
Using Descript to transform text into audio and video, and tools like Lumen5 to convert blogs into videos.
Exploring Canva’s AI features to create polished social media graphics and videos effortlessly. - Planning and Strategy:
How to design and implement an AI strategy for your business.
Exploring AI’s role in automating workflows, customer service, and business processes to accelerate growth. - Ethical AI Use
Understand how to maintain transparency and trust while integrating AI tools into your operations.
Learning Outcomes:
- Gain practical experience with AI tools like ChatGPT, Google Bard, Jasper.ai, MidJourney, Descript, and Canva AI.
- Use AI to create impactful content across text, video, and audio.
- Optimise your website and social media strategies with AI-generated insights.
- Automate workflows and streamline customer service using AI.
- Develop an AI-driven business strategy to enhance productivity and drive growth.
- Understand ethical considerations when leveraging AI for business.
Whether you're an AI beginner or ready to expand your toolkit, this workshop equips you with the knowledge and skills to integrate AI into your business for tangible results.
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