Note:
10.09, 17.09, 24.09, 01.10
Food Starter is an online 4 x 1/2-day programme designed to help those with a food idea, or those at a very early stage of starting up a food business.
This event is no longer available
The Food Starter programme is an online 4 x 1/2-day programme designed to help those with a food idea, or those at a very early stage of starting up a food business. Typically, within the first 24 months.
It will cover everything from an overview of the Irish food sector to the specifics of starting a food production business.
The content for this programme includes:
- Successful Small Business Stories, Videos and Case Studies
- Outline of Business Feasibility Study
- Consumer and Market Research
- Market Trends and Drivers, Consumer and Trade Customer Profiles
- Primary Market Research
- Measuring Market Gaps
- The Importance of Food Safety and Legislation
- Packaging
- Considerations for Developing your Product for Launch
- Selecting the Right Channel/Route to Market
- Costings and Managing Finance
- Case Study – A practical illustration
- State Agency Supports and Sources of Funds
- Meeting the Store Manager/Chef
- Distribution and Logistics
- Identifying Your Unique Selling Points
- Understanding Branding
- Brand and Packaging Review Exercise
- Communicating Your Brand - Marketing and PR
- Next Steps, Supplier Development Programmes and Q&A.
Target Audience:
The Programme content is targeted as food and drink producers. People thinking of starting their own food business or in the early stages of start-up and this includes people who are hoping to progress their food hobby into a full-time sustainable business, who can demonstrate that they have a well-researched business idea that they are capable of commercialising.
The Programme content is not suitable for those planning to open a cafe, restaurant, or food service operation.
Programme Objectives:
On successful completion of the programme participants will:
- Have a sound knowledge of the rudiments of food business start-up.
- Have identified the costs associated with establishing and operating the business and how these costs will be funded.
- Be in a position to go about their start-up in an effective way.
Programme Dates:
- TUE 10TH Sept
- TUE 17TH Sept
- TUE 24TH Sept
- TUE 1ST Oct
This training programme will be delivered ONLINE:
ONLINE TRAINING COURSE OVER 4 X HALF DAYS: ( On Zoom )
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