Note:
Four consecutive Tuesdays starting February 4th
Category:
Business Training
Food Starter is an online 4 x 1/2-day programme designed to help those with a food idea, or those at a very early stage of starting up a food business.
The Food Starter programme is an online 4 x 1/2-day programme designed to help those with a food idea, or those at a very early stage of starting up a food business. Typically, within the first 24 months.
It will cover everything from an overview of the Irish food sector to the specifics of starting a food production business.
The content for this programme includes:
- Successful Small Business Stories, Videos and Case Studies
- Outline of Business Feasibility Study
- Consumer and Market Research
- Market Trends and Drivers, Consumer and Trade Customer Profiles
- Primary Market Research
- Measuring Market Gaps
- The Importance of Food Safety and Legislation
- Packaging
- Considerations for Developing your Product for Launch
- Selecting the Right Channel/Route to Market
- Costings and Managing Finance
- A Case Study – A practical illustration
- Information on State Agency Supports and Sources of Funds
- Meeting the Store Manager/Chef
- Distribution and Logistics
- Identifying Your Unique Selling Points
- Understanding Branding
- Brand and Packaging Review Exercise
- Communicating Your Brand - Marketing and PR
- Next Steps, Supplier Development Programmes and Q&A.
Target Audience:
The Programme content is targeted as food and drink producers. People thinking of starting their own food business or in the early stages of start-up and this includes people who are hoping to progress their food hobby into a full-time sustainable business, who can demonstrate that they have a well-researched business idea that they are capable of commercialising. The Programme content is not suitable for those planning to open a cafe, restaurant, or food service operation.
Programme Objectives:
On successful completion of the programme participants will:
- Have a sound knowledge of the rudiments of food business start-up.
- Have identified the costs associated with establishing and operating the business and how these costs will be funded.
- Be in a position to go about their start-up in an effective way.
Programme Dates:
- Tuesday 4th February
- Tuesday 11th February
- Tuesday 18th February
- Tuesday 25th February
This training programme will be delivered ONLINE: (9.30am – 12.30pm each day on ZOOM)
Note - This training is reserved for Sligo based businesses only.
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