BUSINESS

• What is the company proposing to do?
• Is the company at the idea stage?
• Is the business registered?
• Sole Trader or Limited Company?
• Are there any full time employees?
• Is the company selling? Who to?
• From a timing perspective – how advanced is the project idea / business?

PROMOTERS

• Who are the main promoters (founders) in this business?
• What is the background and experience of promoters in this sector / market?
• Outline the professional experience and the names of companies you have worked in.

PRODUCT / SERVICE

• Can you describe the product / service you will offer?
• What specific customer requirements does your product / service address?
• What specific benefits  to customers obtain from using the company’s product or service in terms of increased revenue / decreased costs?

COMPETITIVE ADVANTAGE

• What is innovative about your product/ service?
• What is your competitive advantage – how are you better than what is already available?

THE MARKET

• What markets/ sectors do you intend to target?
• What is the size of your market sectors?
• What research or activity have you carried out on this market?
• How will you reach, sell to and delivery your product / solution to customers?

CUSTOMERS

• Who are your potential customers in the target market?

COMPETITION

• Who is your competition in the market – main competitors in Ireland and in your target markets and how does your offer compare?

REVENUE MODEL

• How are you going to make money – what is your revenue model?
• Have you spoken with any potential customers or commercial partners? Who? What was the outcome of the discussions?
• Explain your pricing policy

FUNDING

• What is the funding requirement for Year 1 & 2? How do you plan to service this requirement?

COMMERCIAL CHALLENGES

• What are the biggest challenges for your company to be successful in this market?
• What are your limitations?
• What areas do you feel you need most assistance?
• What are the key risks associated with your project?