What is the 'Start Your Own Business' course?
The Start Your Own Business course is delivered LIVE VIA ZOOM over 8 evening or morning 2.5 hour workshops, with each workshop covering different aspects of starting and managing a successful business. The course is delivered through practical and interactive training and at the end of the course, participants will have completed a draft Business Plan. Participants will also avail of telephone and email support from the trainers.
Who the course is for:
- Anyone with a business idea they want to develop
- Anyone looking at self-employment as a realistic career option
- Anyone who has recently started a business
- People who are committed to focusing on their business development
- People who want to produce a business plan
What you can expect from the course:
- Access to experienced business trainers who have successfully started their own businesses
- Access to experienced trainers across marketing, business development and finance
- Practical case studies and presentations from local people who have started their own businesses
- Key advice on the steps to starting a business
- Easy to understand, practical information and guidance with comprehensive notes for future reference
- A clear set of targets for your business success and income requirements
- A reasonable idea of whether the business will be feasible or not
- An action plan to develop your business and a business plan to guide you through the start up phase
What we expect from you:
- Commitment to attending all workshops
- Commitment to researching the idea and taking direction from the trainers
- Commitment to producing a draft of a business plan by the end of the programme
Programme Outline
Getting Started
- Setting achievable goals
- The Business Plan and introduction to the Business Model
- The elements that make a business successful
- Gauging if your business idea is viable
- Information and how to get it
- Planning and organising the business
- Step by step guide to getting started
Tax and the Law
- Choosing the right legal structure
- Basics of Irish Tax system: Income tax, Universal Social Charge, PRSI
- Your obligations
- Calculating the cut-off point, Tax credits and reliefs
- Calculating expenses
Researching the market
- Creating a profile of customers and competitors
- Methods and sources of Market research
- SWOT analysis
- Creating a market research plan
Marketing- product, price, promotion, place
- Positioning
- Making the most of press, social networks and media
- Advertising, packaging and branding
- Creating a Marketing Plan
Financial Management
- Cashflow management
- Sources of finance
- Variable, Fixed and Capital costs
- Break Even Point
- Pricing
Sales and Communication
- Creating leads
- Communicating effectively with your customers
- Customer Care strategies
VAT and Book keeping
- Responsibilities, records and completing the books
- Designing a simple book-keeping system that works
The Business Plan
- Drawing all the elements together
- Presentation
- Time management
- Action planning
- The future
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