Brief Programme Description

Learn how to create an engaged community on your Facebook business page. This course will teach you how to promote your business on Facebook using both organic and paid means. After completing this programme, you will be able to promote Facebook like a professional and also sell goods directly to your prospects using Facebook third party tools.

Aims of the Programme

• Demonstrate how to promote your Facebook pages using Facebook Advertisement Platform
• Show you how to integrate your Facebook page with other social channels such as YouTube and Flickr.
• Walk through how to run competitions on your pages to generate more followers
• Demonstrate how to analyse Facebook Insights Metrics
• Walk through how to sell products on Facebook using third party applications
• How to integrate Email Marketing and Blogging Programmes with Facebook

Content

• Creating, Managing and Optimising Facebook Ads
• Designing, Creating and Running Competitions on Facebook 
• Detailed analysis of Facebook Insights to understand Reach, Virality, and Engagement 
• Integrate Facebook with Google Analytics
• Set up Online Shop using Facebook Third Party Applications
• Analyse Case Studies of Business who are creating Engaging Facebook Marketing Programmes
• Integrating other Social Sites such as Twitter and YouTube with Facebook
• Communicating effectively with your community through the Facebook Feed
• Running and Promoting Events on Facebook

Outcomes

This course demonstrates to business owners and marketers how to grow and promote their Facebook business page using both paid and organic means. It will show users how to set up and run a Facebook Ad campaign. It will also teach participants how to engage effectively using the Facebook Feed, and how best to run competitions professionally on Facebook. As well as this, it will cover how to integrate Facebook with other social media tools to maximum effect.

Trainer

A digital marketing consultant, providing innovative, creative solutions to clients both nationally and internationally. Having set up a number of businesses himself and worked in sales and marketing roles over the past 20 years he understands the challenges of developing an effective digital marketing strategy and ultimately a strong brand in the changing market place of today. He lectures with several institutions and is well known for his innovative and passionate approach to defining and developing the overall marketing strategy