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How to use Chat GPT to improve your digital marketing

Digital marketing is going through a huge period of change driven by AI tools.  One of the most popular of these tools is Chat GPT – the generative AI bot that can transform how you do your digital marketing.

When you know how to use Chat GPT it becomes like a digital marketing consultant that can provide you with expert ideas, advice and draft content tailored to your business.

This course will be delivered by Evan Mangan of The Marketing Crowd

What we will cover

In this course you will learn:

• How Chat GPT works
• How to get the most out of Chat GPT by asking it the correct questions (prompts) in the correct way.
• How you can use it to create a digital marketing plan for your business
• How it can help you differentiate your business from competitors
• How you will never be stuck for topics that you can write social media posts or create marketing emails about. Chat GPT will brainstorm and generate lots of ideas for you.
• How you can ask it to analyse the text on your web pages and get lots of recommendations on how to improve it in order to generate more sales.
• How it can provide initial drafts of text for your social media posts and  marketing emails
• How Chat GPT works on the mobile app

Most of the course shows you how to use the free version of Chat GPT but we will also spend some time  looking at  what you get in the paid version:-

• You can create images by describing them and then use these in your digital marketing
• You can attach images of your products and Chat GPT will generate draft website text
• You can attach files and ask Chat GPT to analyse or summarise them
• You can create a custom GPT tailored to your business

You will also learn how you can get some of these paid tools for free using alternatives to Chat GPT

This course is not for digital marketing trainers/consultants or website designers