Venue:
Attic Room, Temperance Hall, Longford
This workshop is designed for owners of new or start-up enterprises and will give them practical advice on marketing a small business venture.
This event is no longer available
This workshop is designed for 12-15 owners of new or start-up enterprises who may or may not have previous knowledge, skills or qualifications in marketing. It will give them practical advice on marketing a small business venture on a modest budget which they can put into effect in framing marketing plans for their fledgling manufacturing, service or retail enterprises.
Areas to be addressed in the workshop
- Market Segmentation-what this means for someone with a new business
- Targeting & Market Positioning for the business-how to get the new business into the right markets and what building a brand entails for a small new venture
- How to compete successfully against established businesses- the concept of “A Value Proposition” and how a new small business can develop it
- How to build up a realistic sales forecast by market targeted by product or service sold
- Devising Marketing Strategy- Product & Customer Service, How to link the different strands of a marketing strategy together in an affordable plan.
- Understanding the concept of “Customer Touch Points” and how to build this into a new business from the “get go!"
- Pricing for profit and to get first-time customers
- How to link Pricing strategy with your Product & Customer Service Strategy
- What’s to be your Promotional Strategy for the first 2 years of the new venture
- Devising promotional materials, writing a brand development brief for your graphic designer that you can use on all sales materials and online
- Devising your Promotions Action Plan for 2019+
- Learners presenting their draft marketing plans to the group for critical feedback and to help bed down their understanding of how to apply the workshop topics to their businesses
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