NOTE:  Please note that priority will be given to Longford Businesses and Individuals

In order to proceed with your registration and attendance on online courses, Local Enterprise Office Longford is required to share your email address and telephone number with external course facilitators. If you would prefer that your contact details are not shared please let us know immediately and we will remove your registration.

Further information on how your Local Enterprise Office process personal data can be found on www.localenterprise.ie/Longford/Legal/GDPR/ or you can also visit Longford County Council’s website at Data Protection - LongfordCoCo 

Search Engine Optimisation (SEO) for Beginners  - How to use the latest AI tools to improve your SEO

This new and updated course for 2024 will explain in detail how Google’s search engine works and what needs to be done on your website and outside your website in order for you to start appearing high up in search results.  It will also explain how to use the latest AI tools such as Chat GPT and Google Gemini to simplify the whole process.

This course will be delivered by Evan Mangan of The Marketing Crowd

What we will cover

Step 1:  Keyword research

• How to find the search terms that you want to get found for
• How to decide what pages need to be on your website
• How to use Chat GPT and Google Gemini to do most of this for you

Step 2:  Onsite optimization – to be seen as relevant

• Checklist - What to do to improve relevancy e.g.

1. Ensuring there is a page for every topic you want to be found for
2. Updating meta titles and descriptions
3. Adding headlines and content
4. Tagging your images
5. How to use Chat GPT and Google Gemini to do most of this for you

Step 3:  Onsite technical optimization – To provide a good experience

• About Google’s Page Experience

Step 4: Offsite Optimisation

• How to approach getting backlinks including pitfalls to avoid 
• How to use Chat GPT and Google Gemini to help you with this

This course is not for digital marketing trainers/consultants and website designers