Course Outline

The objective of this course is to help participants learn to tell their unique business story to the right audience as effectively and efficiently as possible, conscious of the limited financial resources, time and existing skills they may have. Training is highly practical using relevant case studies to help motivate and equip them for success and growth.

This workshop will be delivered over 7 hours within a highly interactive and collaborative workshop. The participants will be equipped to do the following within a limited budget:

• Generate a practical marketing strategy for their business
• Create a ‘following’ of prospective clients / customers
• Implement an overall online presence that speaks to their customers

Topics Include

• Marketing Strategy - What needs to be achieved - sales targets, funnel creation, brand recognition, etc. and how will we reach these targets
• Determine resources available to support Marketing
• Market research – assessing requirements, implementation and analysis
• Branding – Consistent cost-effective marketing material Crafting a marketing message that translates to leads / conversion / sales
• Building an online presence to create a “following” with laser focus on the right people, the right message in the right place to ensure efficiency / minimise waste
• How to recognise and acknowledge challenges through authentic communications
• Tips and Tools to use – Canva, Video, Smartphone Apps
• 10 ways to market on a tight budget

PLEASE NOTE: 

BOOKING PERIOD WILL CLOSE 24 HOURS BEFORE COURSE COMMENCES. 

We respectfully ask you to only book the course you wish to attend out of courtesy to your fellow business owners.