Note:
Online - 19th Nov, 21st Nov, 26th Nov, 28th Nov
The Food Starter Programme is designed for early-stage producers wanting to upskill.
The Food Starter Programme is designed for early-stage producers wanting to upskill.
The Programme is targeted at either pre-start up or those within the first 24 months of trading. The programme is held over 4 evenings. The maximum capacity is 15 participants. Programme content is targeted at food and drink producers and is a precursor and a prerequisite for the Supervalu Food Academy programme.
COURSE CONTENT:
The content for this programme includes:
- Successful Small Business Stories, Videos and Case Studies
- Outline of Business Feasibility Study
- Consumer and Market Research
- Market Trends and Drivers, Consumer and Trade Customer Profiles
- Primary Market Research
- Measuring Market Gaps
- The Importance of Food Safety and Legislation
- Packaging
- Considerations for Developing your Product for Launch
- Selecting the Right Channel/Route to Market
- Costings and Managing Finance
- Case Study – A practical illustration
- State Agency Supports and Sources of Funds
- Meeting the Store Manager/Chef
- Distribution and Logistics
- Identifying Your Unique Selling Points
- Understanding Branding
- Brand and Packaging Review Exercise
- Communicating Your Brand - Marketing and PR
- Next Steps, Supplier Development Programmes and Q&A.
Trainer: Bullseye
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