Develop a good website, create search engine optimised content, understand current trends in web design.  Running over four nights in Ballina on the following dates:

• Monday 4th April
• Wednesday 6th April
• Monday 11th April
• Wednesday 13th April

This training programme is being delivered by Louise McDonnell of 2Market, a digital marketing agency based in the region.  It is geared towards businesses that plan to invest in a website in the near future.   It is also suitable for businesses that already have a website but that plan to modify/redevelop it in the near future.

This course will give participants a practical understanding of how Google (and the other search engines) indexes websites in layman’s terms.   The course assists businesses on how to structure their websites, research the most searched keyword phrases for their industry sector, gives tips on website design and search engine optimisation.

Course Outline:

To identify the main search engines and the role they play in Digital Marketing
To understand how to use the Google Keyword Planner as a research tool
To consider 12 recommendations for Best Practice in Website Design
To identify 7 ways to Organise or Structure a Website
To explain legal obligations in relation to Privacy Policies
How to generate a Privacy Policy
Good websites, and why
Bad websites, and why
Driving traffic to your website using Search Engines, Social Media, Email Marketing and Online Advertisng
Group Exercise

See more about Louise McDonnell at 2Market